Add or update 3 new contacts each week.
On average, about 10 out of 100 individuals have a real estate need annually. For real estate and insurance agents, expanding their Sphere of Influence (SOI) is key to boosting their business. This process commences with active community involvement, maintaining a vibrant social circle, engaging with new acquaintances, and fostering lasting relationships.
Why growing your SOI matters:
100 nurtured contacts should produce 9-10 potential clients.
300 nurtured contacts should produce 25-30 potential clients.
1000 nurtured contacts should produce 90-100 potential clients.
Adding and/or updating three new contacts every week will significantly boost your Sphere of Influence by 150 contacts annually. Enhancing this effort by including birthdates or extra contact details can yield even greater benefits.
This is important for two big reasons:
The National Association of Realtors reports that a staggering 82% of real estate agents are chosen by people within their existing network.
Statistics show that, on average, out of 100 individuals, 10 will have a real estate buy or sell need each year. That’s why more contacts equate to more opportunities.
