Add or update 3 new contacts each week.

Written By Shad Rockstad
 
 

On average, about 10 out of 100 individuals have a real estate need annually. For real estate and insurance agents, expanding their Sphere of Influence (SOI) is key to boosting their business. This process commences with active community involvement, maintaining a vibrant social circle, engaging with new acquaintances, and fostering lasting relationships.

Why growing your SOI matters:

100 nurtured contacts should produce 9-10 potential clients.

 
 

300 nurtured contacts should produce 25-30 potential clients.

 
 

1000 nurtured contacts should produce 90-100 potential clients.

 
 

Adding and/or updating three new contacts every week will significantly boost your Sphere of Influence by 150 contacts annually. Enhancing this effort by including birthdates or extra contact details can yield even greater benefits.

This is important for two big reasons:

  1. The National Association of Realtors reports that a staggering 82% of real estate agents are chosen by people within their existing network.

  2. Statistics show that, on average, out of 100 individuals, 10 will have a real estate buy or sell need each year. That’s why more contacts equate to more opportunities.

Shad Rockstad

Shad Rockstad is the founder of America’s Best Marketing, where he helps real estate professionals build stronger brands, generate consistent visibility, and create sustainable business growth through disciplined, multi-channel marketing.


He brings more than 25 years of experience in business development, marketing, recruiting, leadership, and customer service. His career includes executive roles in the printing and manufacturing industries, nearly two decades of chamber of commerce leadership, and the founding, growth, and successful sale of retail and transportation service companies.


Shad is also the author of the six-volume America’s Best Real Estate Agent Marketing System. His work focuses on helping real estate professionals distinguish themselves from their competition, establish productive routines, strengthen client relationships, and apply proven business and marketing fundamentals.


For Shad and his team, the most rewarding outcomes are the ones that help clients move closer to their personal and professional goals, from measurable day-to-day progress to major business milestones and lifetime ambitions.

https://www.americasbestmarketing.com/
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