Call or text 5+ different people each day

Contacting five individuals daily via calls/texts in a structured manner is highly effective. Connect to just say “hi” and to catch-up on relationships, strengthen connections, and build camaraderie.

It is crucial to adopt a "campaign strategy" mindset in your approach. Picture yourself in an election, aiming to garner as many votes as you can. Would you reach out to the same individuals over and over again, or diversify by connecting with five or more new contacts every day? Remember to exclude current clients, recent clients, family members, and close friends from these 5 contacts, as they are likely to engage your services when they require real estate assistance.

In your CRM (client relationship management) software, it is beneficial to sort names by last touch. By contacting the individuals listed with the longest time since your last interaction, you prioritize rekindling connections that may have been neglected. Keeping a detailed record of each outreach ensures that you can easily track your progress and maintain consistent communication. With a contact list of 250-300 individuals, reaching out in this manner allows you to engage with each person approximately four times a year, fostering stronger relationships and maximizing your sphere of influence efforts.