Call or text 5+ different people each day

Written By Shad Rockstad
 
 

Contacting five individuals daily via calls/texts in a structured manner is highly effective. Connect to just say “hi” and to catch-up on relationships, strengthen connections, and build camaraderie.

It is crucial to adopt a "campaign strategy" mindset in your approach. Picture yourself in an election, aiming to garner as many votes as you can. Would you reach out to the same individuals over and over again, or diversify by connecting with five or more new contacts every day? Remember to exclude current clients, recent clients, family members, and close friends from these 5 contacts, as they are likely to engage your services when they require real estate assistance.

In your CRM (client relationship management) software, it is beneficial to sort names by last touch. By contacting the individuals listed with the longest time since your last interaction, you prioritize rekindling connections that may have been neglected. Keeping a detailed record of each outreach ensures that you can easily track your progress and maintain consistent communication. With a contact list of 250-300 individuals, reaching out in this manner allows you to engage with each person approximately four times a year, fostering stronger relationships and maximizing your sphere of influence efforts.

Shad Rockstad

Shad Rockstad is the founder of America’s Best Marketing, where he helps real estate professionals build stronger brands, generate consistent visibility, and create sustainable business growth through disciplined, multi-channel marketing.


He brings more than 25 years of experience in business development, marketing, recruiting, leadership, and customer service. His career includes executive roles in the printing and manufacturing industries, nearly two decades of chamber of commerce leadership, and the founding, growth, and successful sale of retail and transportation service companies.


Shad is also the author of the six-volume America’s Best Real Estate Agent Marketing System. His work focuses on helping real estate professionals distinguish themselves from their competition, establish productive routines, strengthen client relationships, and apply proven business and marketing fundamentals.


For Shad and his team, the most rewarding outcomes are the ones that help clients move closer to their personal and professional goals, from measurable day-to-day progress to major business milestones and lifetime ambitions.

https://www.americasbestmarketing.com/
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